About Us

At the heart of our Crafted Brands DNA we are creators, motivators, and achievers. We strive for a family of brands where there are no turf wars, ensuring focus and attention to every unique product in our family. Most of all, we are passionate, proficient, and relationship-driven entrepreneurs. Since inception, the Crafted Brands DNA has been powered by our dedication to, and enthusiasm in, presenting the quality of craft.

Aaron Horton & Bayard Crawley | Cofounders & Managing Partners, Crafted Brands

Who We Are

We are a producer of terroir-driven, respectfully-grown and crafted wines who deliver on High Quality + Genuine Story + Great Price. At the heart of our Crafted Brands DNA we are creators, motivators, and achievers. We strive for a family of brands where there are no turf wars, ensuring focus and attention to every unique product in our family. Most of all, we are passionate, proficient, and relationship-driven entrepreneurs. Since inception, the Crafted Brands DNA has been powered by our dedication to, and enthusiasm in, presenting the quality of craft.

What We Do

We cultivate relationships – with growers, winemakers, distributors, retailers and restauranteurs alike. We collaborate with both national and emerging producers looking to introduce their crafted brand to engaged markets and consumers. Whether we construct a brand from scratch or incubate and elevate an existing one, we bring together a compelling center of spirit, vision, and experience to help construct a crafted brand’s strongest market position.

How We Do It

We aren’t reckless though we toss, “Playing it safe” out the window and organically execute the proven Crafted Way. The Crafted Way is placing and keeping Expectation – Experience – Execution front and center. We define our own set of rules from a foundation of authentic camaraderie and transparency with all of our partners over conventional, outdated, top-down models.

The people behind out success