The Backstory – created in conjunction with O’Neill Vintners & Crafted Brands, Backstory Wines were brought to market to be affordable California Wines for restaurant house pours, catering events, and your casual party wine.
Our mission is to build core relationships with both the account and with the distributor, starting at the ground level. Through these relationships, we can leverage our distribution efforts to establish presence, a story line and the biggest goal of all – organic growth.
In a crowded, David vs. Goliath industry, our vision is to take small, artisanal producers and scale their growth through our national sales & marketing efforts. Much like a farm-to-table restaurant espouses local, small farms for their fresh ingredients, Crafted Brands applies the same approach when seeking and representing our producer partners.